01
Vertical-aware attributes
Rods get water type, action, length. Bows get draw weight, FPS, axle-to-axle. Each brand defines the specs their buyers filter on — no schema changes.
E-commerce for outdoor brands
Built for the gear specs your customers actually shop on.
OuterPack is the storefront platform for outdoor industry brands — fishing, archery, kayaking, climbing, hunting, camping, and beyond. Multi-tenant. Brand-themed. Stripe Connect baked in.
Built by your buyer
We know your customer. We are your customer.
Every product call in OuterPack gets made by people who shop the category your brand sells to. We know which specs matter because we filter on them when we buy gear. Your customers don't want a generic store — they want the four fields that decide the purchase.
Why outdoor brands run on OuterPack
Shopify is a generalist. You sell rods, bows, kayaks, and crampons.
02
Brand-themed storefronts
Per-brand colors, fonts, logos, copy, page layout. Visitors see the brand, not OuterPack. Custom domains land cleanly on top.
03
Payments & payouts done
Stripe Connect Express baked in. Customers pay, brands get paid out daily, the platform takes a clean 2.9% application fee. Refunds and partial refunds in two clicks.
04
Operate without a developer
Products, variants, inventory, orders, fulfillment, refunds, coupons, content blocks — all in a single admin. No code required after onboarding.
One platform, every outdoor vertical
- Fishing
- Archery
- Kayaking
- Climbing
- Hunting
- Camping
- Snow sports
- Trail running
- Cycling
- Surf
Spin up your storefront in an afternoon.
Pick your vertical preset, add products, connect Stripe, and go. We handle the rest.